You may be reading this article because you want to improve your portfolio to get a job or land new opportunities. The main problem with portfolio websites today is that they are great pieces of art but don’t clearly communicate how the designer can help businesses achieve their goals. In…

Every day millions of people read different types of content on the web. Typography influences how we comprehend the content and feel about the experience and the brand — for this reason, the reading experience on websites must be excellent. Using Typography creatively and thoughtfully is a chance to stand…

Designing an interface that drives your business goals requires time, effort and expertise. The goal might be to sell products to increase your revenue, promote your business to build brand awareness, or attract new clients. Whatever the goal of your page, If your content fails to justify why users should care about it, the interface will suck. The Problem I wrote this article because I…

Understanding how people think and act is fundamental to designing effective user interfaces. Sadly, most designers ignore that cognitive psychology is the essence of how people interact, feel and process the information on a website. In his article “What is Cognitive Psychology?” Bryn Farnsworth, Researcher in Neuroscience, gives the following…

In my article “7 rules for great web interface design” I spoke briefly about the importance of gathering the content before wireframing anything in order to design great web interfaces. Gathering content from stakeholders is hard I am aware that in some projects, collecting the content from stakeholders is complicated. In fact, they are often too…

When you work on a website or on the design of web pages, remember that their success is not determined by the beauty of their visual style. In fact, in his article “10 Principles Of Good Website Design”, Vitaly Friedman stated: “Usability and the utility, not the visual design, determine…

In my first article “Great interfaces are made of good typography”, I explained some principles to master in order to create digital interfaces which communicate effectively with good working typography. In addition to that, my other article “How art direction will help you create masterful web interfaces” shed some light…

The importance of Art Direction Although they might understand some its aspects like typography, art direction is a practice that is often neglected and little understood by designers. On typography, you may have read our article “Great interfaces are made of good typography” published on Medium last year. Back then, we sought to explain how…

Start by defining a strategy and clear goals Whether you are designing for the first time or redesign a website, app or system, you are undertaking a complex task which requires a lot of discipline and clarity throughout. If you do not approach it properly, a project can turn into chaos and require countless hours of design and…